Merge branch 'BULL-3224-support-branches-etc' into 'main'

BULL-3224 - Reducing number of "project name" placeholder patterns.

See merge request !4

README.md

-# <<projectName>>-api
+# xx_project_name_xx-api
 
 
 ## Getting started

package.json

 {
-  "name": "<<projectName>>-api",
+  "name": "xx_project_name_xx-api",
   "version": "1.0.0",
   "main": "app.js",
   "scripts": {